Research and Strategy
As a digital marketing agency focussed on destination and tourism marketing, our market research and strategy creation are tailored to the market you operate in ( Tour operators, travel agents, hotels, Restaurants,insurance, Car Rentals ,leisure and Hospitality industry as whole in Tanzania).
Before a campaign is drawn up and actioned, it’s important to conduct in-depth research so that you reap the rewards of your campaign efforts.
Website and Marketing Audit
Our thorough website and marketing audit will help reduce wasted resources, to produce a clear, focussed strategy.
A competitor analysis will assess the strengths and weaknesses of both your immediate and potential competition across the digital landscape.
The driving force behind all of your online decisions should be the strategy. Once your strategy has been developed, we will recommend the best tactics.
Content Creation and Content Marketing
Set your brand apart and get people talking; with a tourism marketing strategy designed to create stories that will engage, connect and motivate your audience.
A high quality piece of content won’t just increase your visibility in search engine results, it will also fuel your social growth by generating buzz which in turn will encourage people to progress their customer journey, resulting in more sales.
Building relationships through content creation is a great way to really engage your target audience, recognise their behaviours and makes it easier for them to find you.
Tour & Product Writing
Never underestimate the power of a well-written product description in tourism marketing, tell your customers why your experience is unique versus your competitors.
Our content is designed to attract a large number of prospects and generating leads. We’ll manage, nurture and educate these leads to really pave the way for sales.
Social Media Management
As a digital marketing agency, we know the importance of using social media as part of your strategy.
The power of social media now means you have an almost unlimited number of opportunities for your brand to communicate directly with current and potential customers through a number of social media channels. We’ll work closely with you to build social media marketing strategies, aimed at building brand awareness, shaping perceptions, and increasing visibility, which will ultimately drive traffic and sales.
We’ll utilise this channel and create powerful, targeted, destination marketing and advertising campaigns to take advantage of Facebook’s gathering of users’ information.
Instagram is ideal for travel and tourism businesses. Your Instagram posts are 40 times more likely to be shared on social media than any other type of content.
Twitter is one of the fastest ways to spread simple information to large audiences. If you’re not posting on Twitter, you’re missing out on easy engagements.
Most tourism businesses who market themselves fall into the trap of marketing to an audience they don’t even have.
This is a waste of money. Building followers and signups will increase your audience and reach, this in turn will increase your chances of acquiring new and repeat custom.
Email List Building
An emailer list is one of the best marketing tools to have at your disposal as part of your tourism marketing strategy.
Facebook advertising is the perfect way to precisely target broad and niche markets. Advertise to your exact audiences, based on specific social and demographic user information.
Our team can help you tap into this niche markets that will love your products and services, to quickly catapult your business to where you want it to be.
Video & Paid Advertising
Creating video itineraries of each of your products is also a great, proven way to help generate more bookings than sites that do not showcase their products this way.
YouTube advertising is fast becoming the best medium for travel and tourism companies to reach their potential customers.
Pay Per Click (PPC)
Our PPC gurus will identify key search terms to target, and tailored PPC campaigns will be run, which will drive that increased traffic to your website.
Using the latest technology in marketing automation, as well as our expertise in inbound marketing, you will benefit from highly optimised marketing campaigns and increased revenue streams.
We help companies, marketing managers and sales managers develop more sales-ready tourism marketing leads for their businesses every day.
Marketing automation is a perfect tool for tourism brands as we can create automated sales emails, sent to customers after a booking has been made, to increase the up-sell potential.
Remarketing is a great tourism marketing strategy that will allow you to serve ads to users who have previously visited your site within the search engine results pages, as well as on external sites.
Careful management of this aspect alone can have a huge, positive impact on your sales. Sometimes customers just need that little bit of encouragement.
SEO & Link Building
Did you know that 89% of users begin the buying process using a search engine? That’s a staggering amount!
What it means for your brand is that invisibility on the major search engines can be fatal. Let us ensure your brand is well represented in search engine results and doesn’t get lost in the quagmire.
A presence on organic search takes time to nurture and grow, whereas PPC will provide instant visibility.
While content is king in the world of SEO, backlinks (other websites that link to yours) are still a huge ranking factor in the success of your organic search visibility.
Our expert strategists will research the best keywords for your business to bring in the best, targeted leads.
We mentioned earlier on the importance of the Backlinking for Search engine optimization (SEO), Also majority of Business owners dont have websites to showcase what they offer to their target audience, so it is highly recomended to list your business in some major local Business Directories. Wazoefu Technology have build a Restaurant Directory Known as Mgahawa.co.tz Visit the Website now and make sure you List your Business.
Let’s start your Travel and Tourism Digital Marketing journey