Deciding where to invest marketing dollars isn’t a decision small businesses take lightly.

You know you need to attract new customers and keep existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results.

Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day — their inbox.

There’s plenty of data to back up the benefits of email marketing. For example:

• 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
• Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers. (McKinsey, 2014)

Here are the 4 top Reasons why you should use email marketing :

1. Email builds strong customer relationships

Emails can be personalised according to each customer, allowing you to target their exact wants and needs. By directly addressing customers and informing them of company events, offers or anything else you might be promoting, you are taking the time to include them, thereby making them feel like a valued customer or member.

2. Almost everyone you know has an email address

Although it feels like social media has been around forever, it’s a relatively new concept in comparison to email. When was the last time you met someone who didn’t have an email address? Yet everyone knows someone who has deleted at least one of their social media accounts. According to SocialMouths, 95% of online consumers use email, and 91% check it once a day at least . That’s a lot of people your email could potentially reach.

3. Tried and tested metrics

Return on investment can easily be measured with email. From how many times the email is opened to the number of unsubscribes and complaints you receive, standard metrics have been in place for many years, enabling companies to pinpoint just exactly how successful their emails are, and how they have improved sales.

4. An unbelievable return on investment

According to Campaign Monitor, marketers make a staggering $38 back for every $1 spent on email marketing, which is an enormous 3800% ROI.

As each social media platform has a different metrics systems in place, measuring ROI is extremely difficult. This means that companies can never be sure whether their time and money have been invested wisely, but with email, they can always find out.

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Credits to this article goes to

1. hype36

2. Ryan Pinkham